Medify.com is a long-term project, devised and produced by Ethos Consultancy Services Ltd alongside a team of practicing clinicians. The leading aim of our work is two-fold:

to produce reliable on-line clinical information for both patient and professional;

to provide nationally accredited educational programmes in line with the changing needs of the medical community.

As director of all educational and professional content, Professor Yvonne Carter ensures that medify satisfies the standard required by the NHS. The design integrates two primary healthcare requirements: that of fulfilling the CPD and CME points vital to professional development, and that of assisting active implementation of best practice in line with national standards.

At launch medify.com is a merely a shadow of what it will become in the next year. The team are currently developing a further series of nationally approved educational programmes and disease management applications, which will all be published and accessible to the healthcare professional over the next 3 months.

Through working in partnership with the professional, and by tailoring solutions to satisfy current needs, medify.com will adapt continually, and align all development and progression to the interpretation of the ever shifting healthcare sector requirements.

The portal went live during June 2002.

The key benefits to Empiricom are:

The exclusive provider of on-line expert disease advisors, the first of which will be Type 2 Diabetes one of the major modern diseases. A demonstration of this advisor can be seen on Empricom’s web site.

Strategic relationships with the other partners of Medify.com including the Pharmaceutical companies and the general medical market (NHS)